Do you have an outstanding business with an identity that doesn’t stand out? Are you in an exciting start-up struggling to excite others? Does your great track record still not help you gain traction? Perhaps there’s a disconnect between your brand image and your brand identity.
It’s important to look like you belong in your market. But, it’s more important to promote your own uniqueness. Remember, your brand and identity is about differentiation. It’s not about being like the others.
Spring is a season of renewal and rejuvenation. So, shake off the rust, get out the broom and add some polish to your business. Here are a few things you should consider at least once a year to tidy up your marketing.
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”
Common clichés, tired sales pitches and unrealistic claims no longer work. In fact, they’ll likely be viewed as disingenuous and undermine your marketing efforts. Here, we’ve outlined five ineffective marketing messages and what you can do to avoid using them.