Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
15 marketing reality checks (Don’t let #9 hurt your feelings.)
by Step2 Branding & Design
Over the years, we’ve been offering helpful tips and best practices advice through our branding blog. Here, we’ve collected a number of the more salient points and are presenting them as a marketing reality check. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world take many of the same missteps.
Branding and marketing blog posts
A close relationship is essential
Delivering effective creative communications is not just about cool pictures and clever headlines. A strategic relationship is critical to the success of any creative effort. And that requires a relationship of proximity.
Ever been sold a bill of goods?
Sure, when you go to the local fast food joint, you know that what you see on the menu isn’t really what you’re getting. Perhaps, we’ve become accustomed to being misled to the point where it’s no longer misleading.