Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
8 ways you could be losing customers before you get them (part 1)
by Step2 Branding & Design
There’s no shortage of online advice about prospecting and how to grow your sales. What you don’t hear much about are the ways in which you may have created barriers to them. What if you already have two strikes against you before a prospect takes your call? Instead of offering tips to get more clients, we’re putting a bit of a twist on things by suggesting ways you could be losing them without even realizing it.
Branding and marketing blog posts
How you can participate in man’s greatest achievement
While I was enjoying a great pastime, I was also learning about the power of human potential. I discovered how greatness can be achieved through sheer will or by overcoming the challenges of unforeseen circumstances.
What’s in a name, anyway?
If your business is like ours, you don’t have a bottomless marketing budget to build awareness of a name that lacks clarity. We have to be more calculated and deliberate.
Keep the change
Evolving technology keeps all of us on our collective toes, makes us more aware of our competitors and presents more opportunities to distinguish ourselves than ever before. Moreover, it adversely impacts those who fail to embrace it.
Are you growing your circle of influence?
Your circle of influence should not be confined to your immediate sales prospects. That’s not what marketing in the 21st Century is about.
Unclutter your marketing view
To succeed in marketing, we need to avoid the distractions and focus on the fundamentals. We need to pull ourselves out of the bubble in which we live to see ourselves the way others see us. It’s this uncluttered view that helps bring the clarity and objectivity that lead us to a sound strategy.
The stifling of corporate communications
Marketing communications is not a democracy. It’s purely strategic. It’s based on research, data and even philosophy. It relies on experience, best practices and, oh yeah, talent. It is not something to be trivialized.