Welcome to our branding and marketing blog

This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.

FEATURED BLOG POST

15 Ways Your Website Could Be Hurting Your Business … and What You Can Do About It

by Step2 Branding & Design

Here, we’ve collected 15 common practices that could be negatively impacting your website right now. But, don’t worry; this post is not all bad news. Any list of problems is meaningless unless it provides solutions. So, we’re also offering actions you can begin to take today to make your site work harder for you and give people a reason to return.

Branding and marketing blog posts

Keep the Change

Keep the Change

Evolving technology keeps all of us on our collective toes, makes us more aware of our competitors and presents more opportunities to distinguish ourselves than ever before. Moreover, it adversely impacts those who fail to embrace it.

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Unclutter Your Marketing View

Unclutter Your Marketing View

To succeed in marketing, we need to avoid the distractions and focus on the fundamentals. We need to pull ourselves out of the bubble in which we live to see ourselves the way others see us. It’s this uncluttered view that helps bring the clarity and objectivity that lead us to a sound strategy.

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