Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
Your credibility is on(the)line
by Step2 Branding & Design
When you meet new prospects, network or attend industry events, the moment you hand out your business card, your credibility will be on the line. Typically, the first thing most people do when they get back to the office is check out your website. If it doesn’t immediately convey a genuine sense of empathy (quite possibly, your greatest sales tool), you can lose your audience in seconds.
Branding and marketing blog posts
Brand Identity: A demanding task, but one worth undertaking
If you’re looking to create a new brand identity or enhance your current one, expect to be deeply involved, regularly challenged and perhaps a bit frustrated. It surely won’t happen overnight. But your patience will certainly pay off.
Does it really come down to budget?
Running a successful business relies heavily on managing resources and using them wisely. But certain marketing essentials require investments and should be treated as such. In fact, many of them are pre-requisites to profitability.
“I know a guy…”
Networking is not just about making connections and creating awareness of your business. It’s also about forming an alliance of credible professionals to help you fill organizational gaps and be able to confidently refer others.
What’s in a name, anyway?
If your business is like ours, you don’t have a bottomless marketing budget to build awareness of a name that lacks clarity. We have to be more calculated and deliberate.
Keep the change
Evolving technology keeps all of us on our collective toes, makes us more aware of our competitors and presents more opportunities to distinguish ourselves than ever before. Moreover, it adversely impacts those who fail to embrace it.
Are you growing your circle of influence?
Your circle of influence should not be confined to your immediate sales prospects. That’s not what marketing in the 21st Century is about.