Hello.
This is our branding and marketing blog.
This is where you’ll learn how we think about branding, design, client relations, and communications, in general, blah, blah, blah. You get the idea. We can’t guarantee there won’t be a rant or rave once in a while. So, please cut us some slack. If you see something you like, let us know. If you see something you don’t like, you can also let us know. But be nice.
FEATURED BLOG POST
The emotional roller coaster of getting a new logo for your business
by Step2 Branding & Design
For many new business owners, getting a new logo is much more than a design project. In fact, it’s an emotional journey that most don’t anticipate.
Branding and marketing blog posts
Build brand loyalty through relationship marketing
Get to know your customers on a more personal level and understand what’s behind their buying decisions. Make them feel special and important. Engage them while listening between the lines about their needs and concerns. You’re not just providing a product or service; you’re providing a unique and positive experience that will distinguish you from your competitors and lead to more referrals.
Do you look like you belong?
Do you have an outstanding business with an identity that doesn’t stand out? Are you in an exciting start-up struggling to excite others? Does your great track record still not help you gain traction? Perhaps there’s a disconnect between your brand image and your brand identity.
Uncover your own path to greatness.
It’s important to look like you belong in your market. But, it’s more important to promote your own uniqueness. Remember, your brand and identity is about differentiation. It’s not about being like the others.
Many businesses make this one big marketing mistake. Is yours?
I recently visited the websites of some of the top design firms in the world. It was both inspiring and, truth be told, slightly intimidating. However, despite that, I did notice one consistent problem with a majority of them.
Why we chose insourcing over outsourcing
If we all avoid the shortsighted allure of bigger, quicker margins, and keep our eyes focused on building relationships and delivering high-quality products and services, we can reverse these trends and secure the futures of each of our industries.
Are you trapped in a marketing bubble?
We often get too close to our business to see it the way others do. We build a virtual bubble around ourselves and lose the perspective needed to make sound strategic decisions.