The last thing they need to hear Is all about you.
Sure, “all about you” is important. And you may be the one of best there is. But, when you promote your business, you’ll be better served if you save the best (you) for last.
Keep your sales team plugged-in, and they’ll reciprocate.
While it’s important that you not let your sales team dictate your promotional strategy, their influence cannot be underestimated. After all, they’re the ones out in the trenches day after day with their collective fingers on the market pulse more than anyone within the confines of the home office.
If I’ve told you once…
Consistency, frequency and, of course, clarity are each critical to having your value statement penetrate the marketplace and gain traction. And, without traction, you cannot build momentum.
A close relationship is essential
Delivering effective creative communications is not just about cool pictures and clever headlines. A strategic relationship is critical to the success of any creative effort. And that requires a relationship of proximity.