Be more like Mickey
Without answering these four questions with authority, your marketing won’t connect with your audience in a meaningful way that distinguishes you from your competitors and puts you in their corner.
What do you want your business to look like five years from now?
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”
“Where do I begin with my new website?”
In many ways, your website is the face of our business. It’s usually your first and best opportunity to distinguish yourself, connect with your prospects and tell your story. If it’s not engaging, well-designed, easy to navigate and informative, it could undermine your marketing efforts.
I’d like to learn more about how you can help me, but …
If any of these scenarios are raising concerns about the effectiveness of your marketing communications, step 1 is up to you.
The one thing we all share and what to do with it.
Even if you’re selling widgets, there’s something more that you offer that distinguishes your business in a positive way. It’s what your customers truly gain from you that they can’t get from anyone else. It’s this frame of mind that defines your business more than anything.