While I was enjoying a great pastime, I was also learning about the power of human potential. In my later years, I eventually learned that Man’s Greatest Achievement was not necessarily one of technological triumph.
We’ve collected a number of the more salient points from our blog and are presenting them as a marketing reality check list. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world make many of the same missteps.
When businesses slow down, CFOs begin to get nervous. If they decide to tighten their belt, marketing budgets are usually the first to get cut. This is often a shortsighted and reactionary move. If marketing is the fuel for your sales team, the last thing you want to do is suck all of the oxygen out of the room.
Spring is a season of renewal and rejuvenation. So, shake off the rust, get out the broom and add some polish to your business. Here are a few things you should consider at least once a year to tidy up your marketing.
Ask yourself how your current challenges and objectives align with your long-term vision. Have you lost your way, or are you sticking to your Brand Promise? Is it still meaningful to your customers and prospects? Have you allowed yourself the room to evolve with their needs, or have you boxed yourself in?