Your tagline is often your audience’s first impression of your business.
If there’s one thing that needs to communicate your brand promise better than anything else, it’s your tagline. In just a few words, it needs to connect with your prospects, strike an emotional chord and distinguish your business. It’s, essentially, your brand promise in one line. And it needs to be memorable, so they’ll recall it each time they hear your name.
But, tagline development is not about your product or service. And, it’s certainly not about you. It’s about them: your target audience. So, you better make sure you know them well and understand how to push their emotional buttons.
Step2 Branding & Design helps organizations and entrepreneurs capture their brand promises in a tagline that means something to their market and resonates.
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Tagline Development We’ve Done for Businesses Like Yours
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Step2 Branding & Design
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Your Selling Point
Specialized content development for marketing, videos and presentations.
The Pillar Group
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Enabling people to quickly buy and sell event tickets via hashtag technology.
Acoustic engineering product design, development and problem-solving services.
What Our Branding Clients Are Saying:
Recent Branding Blog Posts
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”
Even if you’re selling widgets, there’s something more that you offer that distinguishes your business in a positive way. It’s what your customers truly gain from you that they can’t get from anyone else. It’s this frame of mind that defines your business more than anything.
Greatness cannot be achieved within a vacuum. It takes vision, perseverance and a team of experts to make it happen. It requires an understanding of what your audience wants, even if it’s something that doesn’t quite exist. You aim high, learn from your failures and never say, “It can’t be done.”