Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
15 Ways Your Website Could Be Hurting Your Business … and What You Can Do About It
by Step2 Branding & Design
Here, we’ve collected 15 common practices that could be negatively impacting your website right now. But, don’t worry; this post is not all bad news. Any list of problems is meaningless unless it provides solutions. So, we’re also offering actions you can begin to take today to make your site work harder for you and give people a reason to return.
Branding and marketing blog posts
Why We Take Super Bowl Ads with a Grain of Salt
Yes, watching the ads is great fun. Especially to us in the biz. And some of them do set new creative trends. But, what’s the real purpose? Is it to outdo the others? To get the industry awards? The most post-game buzz?
“A Prudent Question is One-half of Wisdom.”
Francis Bacon once wrote, “A Prudent Question is One-half of Wisdom.” Knowledge comes from inquisitiveness and the willingness to accept your own lack of it. We don’t pretend to know everything. So, excuse us while we throw a few inquiries your way.
Keep Your Sales Team Plugged-in, and They’ll Reciprocate.
While it’s important that you not let your sales team dictate your promotional strategy, their influence cannot be underestimated. After all, they’re the ones out in the trenches day after day with their collective fingers on the market pulse more than anyone within the confines of the home office.
If I’ve Told You Once…
Consistency, frequency and, of course, clarity are each critical to having your value statement penetrate the marketplace and gain traction. And, without traction, you cannot build momentum.
A Close Relationship is Essential
Delivering effective creative communications is not just about cool pictures and clever headlines. A strategic relationship is critical to the success of any creative effort. And that requires a relationship of proximity.
Ever Been Sold a Bill of Goods?
Sure, when you go to the local fast food joint, you know that what you see on the menu isn’t really what you’re getting. Perhaps, we’ve become accustomed to being misled to the point where it’s no longer misleading.