Posts by category

• Category: Advertising & Promotions
  • WHO Are You Selling to, Anyway?
  • WHAT Are You Selling, Anyway?
  • “Good Enough” Is No Longer Good Enough.
  • A Dash of Humility Makes a Better Pie.
  • An Act of Aggression Can Be a Good Thing.
  • The Last Thing They Need to Hear Is All about You.
  • Why We Take Super Bowl Ads with a Grain of Salt
  • If I’ve Told You Once…
• Category: Branding
  • The One Thing We All Share and What to Do with It.
  • Start-ups Need to Get Branding Right out of the Gate.
  • What Do You Want Your Business to Look Like Five Years from Now?
  • Uncover Your Own Path to Greatness.
  • A story that’s never completely told.
  • The Tagline: Your Stake in the Ground
  • Brand Identity: A Demanding Task, But One Worth Undertaking
  • A Great Brand Requires Enduring Vision
  • What’s in a Name, Anyway?
  • Three Major Hurdles of Business Naming
  • Bringing Out the Best.
  • Six Telltale Signs to Knowing when You Have a Weak Brand
  • Perception vs. Promise
  • A Branding Lesson in a Flower Pot
• Category: Communications
  • 8 Business Blogging Tips for Marketers
  • Many Businesses Make This One Big Marketing Mistake. Is Yours?
  • Sweating the Details
  • Cold Feet and Missed Opportunity
  • How You Can Participate in Man’s Greatest Achievement
  • Are You Growing Your Circle of Influence?
  • Keep Your Sales Team Plugged-in, and They’ll Reciprocate.
• Category: Customer Relations
  • Build Brand Loyalty through Relationship Marketing
  • “I Know a Guy.”
  • Making a Living … And a Difference
  • Are You Up for The Challenge?
  • “A Prudent Question is One-half of Wisdom.”
  • A Close Relationship is Essential
  • Ever Been Sold a Bill of Goods?
• Category: Graphic Design
  • “Where Do I Begin with My New Website?”
  • Do You Look Like You Belong?
  • The Stifling of Corporate Communications
• Category: Marketing
  • Nine marketing tips to end your year with a bang!
  • I’d like to learn more about how you can help me, but …
  • Never Assume Anything
  • I’m Your Potential Customer and These Are the Things I Care About.
  • 15 Ways Your Website Could Be Hurting Your Business … and What You Can Do About It
  • What’s Your Business DNA and Where Do You Fit?
  • Five Ways to Give Your Marketing a Spring Cleaning. (Number 5 is more attainable than you think.)
  • Marketing Reality Check (Don’t let #9 hurt your feelings.)
  • Are You Trapped in a Marketing Bubble?
  • Your Credibility is On(the)line
  • Five Messages to Avoid in Your Marketing
  • Another do-it-yourselfer just got burned
  • 8 More Ways You could be Losing Customers Before You Get Them (part 2)
  • 8 Ways You could be Losing Customers before You Get Them (part 1)
  • Does it Really Come Down to Budget?
  • Keep the Change
  • Unclutter Your Marketing View
  • True leadership is in knowing when to follow
• Category: Rants & Raves
  • Why We Chose Insourcing over Outsourcing
  • Why I Unfollowed You on LinkedIn.