Posts by category

• Category: Advertising & Promotions
  • WHO are you selling to, anyway?
  • WHAT are you selling, anyway?
  • “Good enough” Is no longer good enough.
  • A dash of humility makes a better pie.
  • An act of aggression can be a good thing.
  • The last thing they need to hear Is all about you.
  • Why we take Super Bowl ads with a grain of salt
  • If I’ve told you once…
• Category: Branding
  • What do you want your business to look like five years from now?
  • The one thing we all share and what to do with it.
  • Start-ups need to get branding right out of the gate.
  • Uncover your own path to greatness.
  • A story that’s never completely told.
  • The tagline: Your stake in the ground
  • Brand Identity: A demanding task, but one worth undertaking
  • A great brand requires enduring vision
  • What’s in a name, anyway?
  • Three major hurdles of business naming
  • Bringing out the best.
  • Six telltale signs to knowing when you have a weak brand
  • Perception vs. promise
  • A branding lesson in a flower pot
• Category: Communications
  • 8 business blogging tips for marketers
  • Many businesses make this one big marketing mistake. Is yours?
  • Sweating the details
  • Cold feet and missed opportunity
  • How you can participate in man’s greatest achievement
  • Are you growing your circle of influence?
  • Keep your sales team plugged-in, and they’ll reciprocate.
• Category: Customer Relations
  • Build brand loyalty through relationship marketing
  • “I know a guy…”
  • Making a living … and a difference
  • Are you up for the challenge?
  • “A prudent question is one-half of wisdom.”
  • A close relationship is essential
  • Ever been sold a bill of goods?
• Category: Graphic Design
  • “Where do I begin with my new website?”
  • Do you look like you belong?
  • The stifling of corporate communications
• Category: Marketing
  • Be more like Mickey
  • Nine marketing tips to end your year with a bang!
  • I’d like to learn more about how you can help me, but …
  • Never assume anything
  • I’m your potential customer and these are the things I care about.
  • 15 ways your website could be hurting your business … and what you can do about it
  • What’s your business DNA and where do you fit in?
  • Five ways to give your marketing a Spring cleaning. (Number 5 is more attainable than you think.)
  • Marketing reality check (Don’t let #9 hurt your feelings.)
  • Are you trapped in a marketing bubble?
  • Your credibility is on(the)line
  • Five messages to avoid in your marketing
  • Another do-it-yourselfer just got burned
  • 8 more ways you could be losing customers before you get them (part 2)
  • 8 ways you could be losing customers before you get them (part 1)
  • Does it really come down to budget?
  • Keep the change
  • Unclutter your marketing view
  • True leadership is in knowing when to follow
• Category: Rants & Raves
  • Why we chose insourcing over outsourcing
  • Why I unfollowed you on LinkedIn.